Blake runs Foxy Roxy's Pet Salon in San Diego, CA, in addition to competing in grooming contests and dog shows all over the country. Blake is a featured groomer in Netflix's "DOGS'' documentary and a contestant on ABC's Pooch Perfect Season 1, as well as a NCMG and 3-time Barkleigh Honors recipient. Blake has been nominated for 20 Barkleigh Honors in many categories, and is well loved and admired in many facets of the Groomerverse.

Blake has a reach of over 25,000 on his social media channels. His captivating personality and expertise have translated into an engaged following. Blake posts a variety of both fun and educational content that has influenced many novice and professional groomers, as well as others in the “dog world” including trainers, handlers, and beyond. Blake’s followers look forward to his demos, tips and tricks, announcements, and fun dog-themed skits. 

As a certified master groomer who has competed and won awards all over the world, but also grooms pet dogs every day in his salon in San Diego, Blake Hernandez is now bringing his expertise to help you at home with Grooming with Blake products and demos. Blake’s knowledge and guidance will assist dog owners with between-grooming maintenance with the goal of making their next trip to the groomer a guilt free experience. 

Blake creates and produces many products with Foxy Roxy's Supply Co. He has designed everything from shears and blades for professional groomers, to at-home grooming tools for the everyday dog lover. Additionally, as a Scissor of the Month Club co-founder, Blake has remained the driving force and inspiration behind many shears designed for members. His line of products are perfect for groomers of any level, and are go-to’s for many professionals.

Blake is the co-creator and founder of GroomSource, an educational app that provides users with product knowledge, equipment tips, interviews, demos, and access to a community where members are encouraged to network and grow together. In addition to GroomSource, Blake has held a variety of successful webinars, seminars, and retreats, which you can keep track of here.